Privacy Policy

Effective Date: September 2026

American Heart Booking ("American Heart Booking," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, book a course, submit a form, or contact us.

Information We Collect

When you interact with our website or services, we may collect:
Personal Information
Such as your name, email address, phone number, billing information, and other information you provide when booking a class, submitting a form, or contacting us.
Booking Information
Such as your course type, training location, class date and time, enrollment information, and payment details.
Device and Usage Information
Such as your IP address, browser type, device information, pages visited, and other information used to help us improve our website, services, and user experience.

How We Use Your Information

We may use your information to:

• Process and confirm your course bookings.

• Provide customer support and respond to inquiries.

• Issue certifications and maintain compliance with applicable American Heart Association (AHA) requirements.

• Send important information about your class, including confirmations, reminders, schedule changes, and rescheduling notices.

• Process payments and administer our services.

• Improve our website, services, and communications.

• Prevent fraud, misuse, or unauthorized activity.

• Comply with applicable legal and regulatory requirements.
   

Sharing of Information

We do not sell or rent your personal information.
We may share information when reasonably necessary with:

• Trusted service providers that help us operate our website, process payments, provide customer support, or deliver our services.

• The American Heart Association or affiliated training centers when required for certification, compliance, or verification purposes.

• Government authorities, courts, or other parties when required by law or legal process.

• Third parties when necessary to prevent fraud, protect our rights, safety, or property, or enforce our policies.

Service providers that process information on our behalf are expected to use that information only to provide the services we have requested.

SMS and Mobile Information Privacy
 
American Heart Booking may collect mobile phone numbers and related information when customers book CPR or BLS training, contact us, submit an inquiry, or otherwise communicate with our business.
If you provide your mobile phone number and consent to receive SMS messages, we may use your mobile number to send messages related to your interaction with American Heart Booking, including appointment confirmations, appointment reminders, class dates, times and locations, scheduling and rescheduling updates, customer service communications, and responses to inquiries.
Message frequency may vary depending on your bookings, appointments, and communications with us. Message and data rates may apply.
You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP or contact American Heart Booking using the contact information provided on our website.
Mobile phone numbers and SMS opt-in information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. SMS consent and opt-in data will not be shared with third parties for marketing purposes.
We may share information with service providers that help us operate our business and provide requested services, including communications and SMS delivery providers. These providers may process information only as necessary to provide services to American Heart Booking and are not authorized to use SMS opt-in information for their own marketing purposes.
 

How We Obtain SMS Consent

Customers may provide consent to receive SMS messages through an online booking or inquiry form by providing their mobile phone number and affirmatively selecting the SMS consent option. Customers may also provide verbal consent during a telephone conversation with an American Heart Booking representative. When verbal consent is provided, the representative explains the purpose and nature of the SMS communications, applicable message frequency, message and data rates, and available STOP and HELP instructions before requesting the customer's permission to receive SMS messages.

SMS consent is not a condition of purchasing CPR or BLS training or other services from American Heart Booking.

 

Data Security and Retention

American Heart Booking uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the type of information and the purpose for which it was collected.

 
Consent to Receive Text Messages

By entering your mobile number and checking the SMS consent box, you agree to receive text messages from American Heart Booking regarding your CPR class booking and related appointment information.
Consent to receive text messages is not a condition of purchasing goods or services.
You may withdraw your consent at any time by replying STOP to any message.

Message Frequency and Rates

Message frequency varies based on your booking, appointment, and communication activity.
Message and data rates may apply. Mobile carriers are not responsible for delayed or undelivered messages.
Opting Out

To stop receiving text messages from American Heart Booking, reply STOP to any message.
After you send STOP, you will receive a confirmation message and will no longer receive text messages from this program unless you later choose to resubscribe.
For assistance, reply HELP or contact us using the information provided below.

Mobile Information Sharing

American Heart Booking does not sell, rent, or share your mobile phone number or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes.
Your mobile phone number, SMS opt-in information, and consent records will not be transferred to third parties for their marketing or promotional purposes.
We may share mobile information when reasonably necessary to:

• Provide and support our SMS program.

• Deliver requested communications.

• Operate our booking and customer support systems.

• Process communications through service providers.

• Comply with legal obligations.

• Prevent fraud or misuse.

• Protect our rights, property, and users.

Service providers that assist with SMS delivery may access mobile information only to provide services to American Heart Booking and may not use that information for their own marketing purposes.

Data Retention and Security

We retain mobile phone numbers, consent records, message preferences, and opt-out records for as long as reasonably necessary to administer our booking and SMS programs, comply with legal requirements, resolve disputes, and maintain accurate suppression records.
We use reasonable administrative, technical, and organizational safeguards to protect your information from unauthorized access, use, alteration, or disclosure. However, no method of electronic transmission or storage is completely secure.

Data Storage and Payment Security

We take reasonable administrative, technical, and physical measures to protect personal information.
Payment transactions are processed through secure payment providers. We do not store your full payment card information on our servers.
Your Privacy Rights
Depending on your location and applicable law, you may have the right to:

• Access your personal information.

• Request corrections to inaccurate information.

• Request deletion of certain personal information.

• Request information about how your data is used.

• Opt out of certain marketing communications.

• Withdraw SMS consent at any time.

To make a privacy-related request, contact us using the information below.

Cookies and Tracking Technologies

We may use cookies and similar technologies to improve your browsing experience, understand website traffic, analyze website performance, and improve our services.
You can adjust your browser settings to refuse or restrict cookies. Some website features may not function properly if cookies are disabled.

Third-Party Links

Our website may contain links to third-party websites or services. American Heart Booking is not responsible for the privacy practices, security, or content of those websites.
We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

Children's Privacy

Our services are not directed toward children under 13. We do not knowingly collect personal information from children under 13.
If you believe that we have inadvertently collected information from a child under 13, please contact us so we can take appropriate steps to remove the information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, practices, or applicable requirements.
Any changes will be posted on this page with an updated effective date.

Contact Us
If you have questions or concerns about this Privacy Policy, your personal information, or our SMS program, please contact us:
American Heart Booking
Phone: (626) 600-6828
Email: support@americanheartbooking.com